Real Estate Market Snapshot

- JANUARY 2021 –

Historic low mortgage interest rates, hitting below 2. 7%.
Internai migration from the north of the country to the south during the pandemic.
High demand: Sales volume increased 31 % in two years.
Average rental price on a continuous rise since 2014.
Low supply: ln just one year, the number of properties for sal e fell from 7,023 to 4,875 (a 30% inventory drop).
The average price in the Greater Orlando area increased by 12% in one year, resulting in a scarcity of affordable properties.

* Sources: 0RRA Jon/2021. Zillow Nov/2020. Redfin Oct/2020

THE POST-PANDEMIC CONSUMER

Consumer Insights

43% are in the age range between 26 and 44
73% prefer new construction
80% want a more affordable price
67% want an automated property
81 % want functional spaces
54% of people work at home at least once a week
45% want a fitness room
55% want a Wi-Fi Café
40% want refrigerated grocery lockers
38% want Amazon lockers
10% want a co-working space
(item on the wish list for the first time)

* Source: Zonda (Formerly Meyers Research) Nov/2020. Zillow Group June/2020.

THE PRODUCT

A new generation of homes for
a new generation of people

The Hub at Westside Reserve is an innovative community in Kissimmee, with features that meet the new consumer's lifestyle.

After a comprehensive market and consumer analysis, we created a concept that fills the gap between what buyers are looking for and what the real estate market offers.

Two gated communities with a total of 195 automated townhomes. A functional floorplan with 3 bedrooms and 3 bathrooms (all are suites with walk-in closets), a flex-space loft, measuring1 ,361 sq. ft.

The contemporary design, affordable price, and the possibility of renting the property for long or short term were the key to the sales success.